Case Study: Dan Keenan Paint Company — 887% Traffic Increase

When Dan Keenan Paint Company partnered with Oxsome, they were virtually invisible online. Their old website was generating just 476 visitors over six months—fewer than 3 per day. They needed a complete digital transformation, and that's exactly what Oxsome delivered.

Oxsome rebuilt Dan Keenan's entire digital presence with an AI-first website and a multi-pronged SEO strategy targeting the competitive Dallas-Fort Worth painting market. Within just 14 days of launch, the site had generated over 4,700 visitors—an 887% increase in traffic. More importantly, Dan reported 2–3× the call volume almost immediately.

The strategy included building dedicated service + city landing pages targeting keywords like "Addison TX Painters," "Carrollton TX Painter," "Plano TX Painters," "Arlington TX Painters," "Richardson TX Painter," and "Highland Park TX Painter." Each page was optimized with unique, localized content, schema markup, and conversion-focused design. The results were clear: Google domination across the DFW metroplex.

"We started getting 2–3× the call volume. I don't really get it, but it definitely works." — Dan Keenan, Owner