Paid Advertising Management — Google & Meta Ads

Strategic campaigns that turn ad spend into revenue. Every dollar tracked, every result measured. Oxsome manages high-performance advertising campaigns across Google, Meta, and programmatic platforms. From precision audience targeting to scroll-stopping creative, we handle every aspect of your paid media strategy.

Our targeting capabilities include custom audiences, lookalike modeling, retargeting sequences, and intent-based targeting—all optimized to reach the right people at the right time. We run unified campaigns across Google Ads, Meta Ads, LinkedIn Ads, and programmatic display to ensure your message reaches customers wherever they spend their time online.

Creative that converts is at the heart of what we do. We produce high-impact video content, static designs, A/B tested variations, and dynamic creative optimized for each platform. Our average ROAS across all clients is 3.2×, with over 500 million impressions delivered and 47% higher CTR than industry benchmarks.

Continuous optimization is built into every campaign. Real-time bid management, budget optimization, performance tuning, and conversion tracking ensure your campaigns improve every single day. And with 100% transparent reporting, you always know exactly where your money goes and what it returns.

Frequently Asked Questions

How much do Google Ads cost for a small business?

There are two costs to plan for: the budget you pay Google each time someone clicks your ad, and the management to run the account well. Click cost varies a lot by industry and location, so a local service business in a low-competition market spends very differently than a business bidding on expensive commercial keywords. Rather than a padded retainer, Oxsome scopes each account to your goals and confirms budget and management on a free demo, where a specialist reviews your market and what a realistic starting spend looks like for you.

Google Ads vs Facebook Ads: which is better for a small business?

They do different jobs, so the better question is which one fits the customer you want right now. Google Ads captures people already searching for what you sell, so it tends to win when you need calls and bookings from high-intent buyers, like a plumber or a painter. Meta Ads (Facebook and Instagram) put you in front of people before they search, which is strong for awareness, retargeting, and visual offers. Most small businesses do best starting where the intent is, then layering the other platform in. Oxsome runs both from one Command Center, so budget shifts toward whatever is actually booking jobs.

What is a good ROAS for a small business?

ROAS, or return on ad spend, is the revenue you earn for every dollar you put into ads. A healthy target depends on your margins: a business with high margins can profit at a lower ROAS, while a thin-margin business needs a higher one to come out ahead. As a general benchmark, many small businesses aim for roughly 3x to 4x, meaning three to four dollars back for every dollar spent. Across all Oxsome clients our average ROAS is 3.2x, and we set a clear target with you up front so you can judge whether a campaign is actually working.

Do I need to manage my own Google Ads?

No. You can run Google Ads yourself, but the platform is built to spend your budget whether or not it is set up well, and small mistakes in targeting, bidding, or tracking quietly waste money. Oxsome manages the account for you: campaign structure, bids, audiences, creative, and conversion tracking, with proprietary AI agents tuning performance around the clock and a real specialist setting direction. You stay in control of budget and see exactly where your money goes in the Command Center, without having to learn the dashboard yourself.

How long until Google Ads start working?

Faster than SEO, because ads can show the day a campaign goes live, but the first couple of weeks are a learning period while the platform gathers data on who converts. Most small businesses start seeing meaningful clicks and leads within the first few weeks, with performance improving as we feed conversion data back into targeting and bidding. When Oxsome rebuilt Dan Keenan Paint Company on the platform, the owner reported two to three times the call volume, so once the setup and tracking are right, real results can come quickly.

What does Oxsome do to manage my ad campaigns?

Everything from strategy to daily tuning. We build the campaign structure, research audiences, produce creative, and set up conversion tracking so every result is measured, then continuously manage bids and budget so spend moves toward the ads that book real jobs. It runs on our proprietary AI agents with a specialist reviewing the work, and it lives in the same Oxsome Command Center as your website, SEO, and social, so your paid advertising works from the same data instead of a disconnected dashboard.