Demand you create, not demand you wait for.
Search ads reach the homeowner who already knows they have a problem. Facebook and Instagram reach the one who has been putting it off, which is a much larger group and a much cheaper one.
Two different jobs, and most contractors only do one
Google Ads harvest existing demand. Someone typed the words, the intent is already there, and you are bidding against every competitor for the same finite pool of people who happened to search today. Meta works the other direction: a homeowner scrolling on the couch was not looking for you, but they have been meaning to do something about that deck for two summers. Reaching them is how a company grows past the size of its own search volume.
Built, run and watched for you
We build the campaigns, write the copy, produce the creative, and run them against the audiences and neighborhoods that actually convert for your trade. Creative gets rotated before it burns out, which is what quietly kills most contractor Facebook campaigns, and spend moves toward what is working rather than sitting where it was set in month one.
- Campaigns built for your trade and your service area, not a generic template
- Creative produced for you and rotated before performance decays
- Audiences built from your own customer data, plus lookalikes of it
- Retargeting for the people who visited your site and did not call
Every lead gets answered, which is the part that usually breaks
A Facebook lead who is not contacted within minutes is close to worthless, and this is where most contractor ad spend actually dies: the lead arrives at 8pm on a Saturday and nobody sees it until Monday. Leads from your campaigns land in the same place as everything else and Jessica works them immediately, in seconds, the same way she works a missed call. Your ad spend stops depending on who happened to be at the desk.
Which plan includes this
Meta Ads is included on the Platform plan. See Oxsome pricing.
Questions we get asked
Do Facebook and Instagram ads work for home service businesses?
They work when they are aimed at creating demand rather than catching it, and when the leads they produce get answered immediately. A plumber advertising emergency service on Facebook usually struggles, because nobody schedules a burst pipe from a scroll. The same plumber advertising water heater replacement to homeowners in a neighborhood full of twelve year old houses does well.
Who writes the ads and makes the video?
We do. Creative production is part of the service, not something you have to hand us before anything can start.
Can I run both Google Ads and Meta Ads?
That is the normal setup, and they support each other. Search captures the people ready today, Meta builds the demand that shows up in search next month, and retargeting catches the ones who visited your site and got distracted.