Demand you create, not demand you wait for.

Search ads reach the homeowner who already knows they have a problem. Facebook and Instagram reach the one who has been putting it off, which is a much larger group and a much cheaper one.

Your ads start from ads that are already winning

Most contractor ads are a guess. Ours start from proof. We find businesses in your trade, anywhere in the country, whose Facebook and Instagram ads are working, and use them as the inspiration for yours. Every morning our AI reads the ads they are paying to run right now, longest running first, because an ad someone is still paying for after weeks is an ad that is making them money. Then it makes two new ads for your business, written for your trade, your service area and your offer, each with its own image. We run this exact system on Oxsome's own Facebook page, so you can see what it makes before you buy anything.

  • Inspired by the winning ads in your trade nationwide, not just your local competitors
  • Two new ads made for you every day, copy and image
  • Inspired by, never copied: your name, your area, your offer
  • The same system makes the ads Oxsome runs for itself

See the ads our AI makes for Oxsome

Two different jobs, and most contractors only do one

Google Ads harvest existing demand. Someone typed the words, the intent is already there, and you are bidding against every competitor for the same finite pool of people who happened to search today. Meta works the other direction: a homeowner scrolling on the couch was not looking for you, but they have been meaning to do something about that deck for two summers. Reaching them is how a company grows past the size of its own search volume.

Built, run and watched for you

We build the campaigns and run them against the audiences and neighborhoods that actually convert for your trade. Because two new ads land every day, creative is replaced before it burns out, which is what quietly kills most contractor Facebook campaigns, and spend moves toward what is working rather than sitting where it was set in month one.

  • Campaigns built for your trade and your service area, not a generic template
  • Fresh creative every day, so performance does not decay
  • Audiences built from your own customer data, plus lookalikes of it
  • Retargeting for the people who visited your site and did not call

Every lead gets answered, which is the part that usually breaks

A Facebook lead who is not contacted within minutes is close to worthless, and this is where most contractor ad spend actually dies: the lead arrives at 8pm on a Saturday and nobody sees it until Monday. Leads from your campaigns land in the same place as everything else and Jessica works them immediately, in seconds, the same way she works a missed call. Your ad spend stops depending on who happened to be at the desk.

Which plan includes this

Meta Ads runs on the Image & Video Ads package, an add-on to the Platform plan. See what it costs.

Questions we get asked

Do Facebook and Instagram ads work for home service businesses?

They work when they are aimed at creating demand rather than catching it, and when the leads they produce get answered immediately. A plumber advertising emergency service on Facebook usually struggles, because nobody schedules a burst pipe from a scroll. The same plumber advertising water heater replacement to homeowners in a neighborhood full of twelve year old houses does well.

Can I see examples of the ads you make?

Yes. We run the same system on Oxsome's own Facebook page, and every ad a page is running is public in Meta's Ad Library. Use the link on this page to see the ads our AI is running for Oxsome right now.

Who writes the ads and makes the creative?

We do, every day. We find businesses in your trade across the country whose ads are working, and our AI uses them as inspiration to make two new ads for you each morning. You never have to hand us creative before anything can start.

Can I run both Google Ads and Meta Ads?

That is the normal setup, and they support each other. Search captures the people ready today, Meta builds the demand that shows up in search next month, and retargeting catches the ones who visited your site and got distracted.

Updated September 2026