We know which homes need a plumber next.
Building permits are public record. We read them house by house, so when a water heater hits year 10, or a home matches the profile of your last hundred jobs, your company is the one in their mailbox, their search results, their TV, and their neighborhood feed. It's free to see the list size for your service area.
A real sample, from real permit data
In one six-ZIP slice of the Twin Cities we profiled every home and found 1,600-plus homes matching one contractor's best-customer profile: last permit pulled 8-plus years ago with equipment aging out, the same home age as jobs already completed nearby, home values that support the ticket, and all within a 15-mile drive of the shop.
How it works
First, we start from your best jobs: permit records show the work you've already completed and the exact profile of the homes that hired you, by age, value, equipment, and neighborhood. Second, we build your homeowner list: every home within 15 miles that fits the same profile and is due for the same work, like the 1,600-plus matches in our Twin Cities sample. Third, we surround them until they call, with postcards, Google Ads, YouTube TV, and Nextdoor, plus an AI website catching every response and booking the job day or night.
One list. Five ways in the door.
Homeowners don't hire from one impression. Postcards land at the exact homes on the list. Google Ads put you first when those same homeowners search for a water heater replacement. YouTube TV commercials play in those exact living rooms with connected-TV targeting. A Nextdoor presence gives neighborhood-level visibility where homeowners ask for recommendations. And an AI website ties every channel together, answering questions, quoting the job, and booking it 24/7. Every channel reports to one AI brain, so the postcard, the ad, and the website all tell the same story to the same homes.
Fair questions
Where does the data come from?
Public building-permit records, the same permits your jobs already file, covering roughly 2,000 jurisdictions across the US, cross-referenced with property records like home age and assessed value. Nothing scraped, nothing shady.
Is this just a mailing list?
No. A list is the starting point. The product is the campaign around it: postcards, Google Ads, YouTube TV, Nextdoor, and an AI website that answers and books jobs. One system, one story, aimed at the same homes.
What does it cost?
It depends on your market and how many homes we find, which is why the first step is a free homeowner count for your service area. You'll see the size of the opportunity before we talk numbers. My trade isn't plumbing: plumbing is our pilot vertical, and roofing, electrical, and HVAC are next.